For over ten years, the rally has provided the ultimate challenge between competitor, machine and terrain, testing navigation and off-road racing skills while being immersed into the beautiful and unique Sonoran landscape and culture. It has been a proven training ground for both professional superstars as well as privateer rally enthusiasts and as been the beginning of many successful Dakar dreams.
It is the only “Road to Dakar” event held in North America each year, giving qualified competitors in the Bike or SSV category, the opportunity to win a free entry into 2026 DAKAR RALLY.
At the choice of the FIA / FIM and ASO (Dakar Rally), Sonora Rally was the only rally in North America, to be invited to and participate in the World RallyRaid Championship, (W2RC 2023).
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