April 22nd-28th



The 2020 edition of Sonora Rally will be one of firsts. First time starting in the capital of Hermosillo, first time crossing the Sierras into the Rio Sonora, first time visiting Caborca and first time finishing in the Dunes. This year, competitors will again see all types of terrain with amazing vistas from mountains to river valleys, and from the sea to the sea of dunes. We are also proud to announce the addition of Chef Eloy Aluri to the Sonora Family. Chef Eloy is known throughout the state of Sonora for being a champion of food culture responsibility and sustainability. He will be curating chef driven, nightly food experiences using local artisans, regional foods and samplings of craft beers Baja wines.


Located centrally in the northwestern Mexican state of Sonora. it is the capital and largest city as well as the main economic center for the state and region.[3] As of 2015, the city has a population of 812,229 inhabitants, making it the 16th largest city in Mexico.[1] The recent city population spur is due to its recent strong industrialization, especially in the automotive industry.
Hermosillo was ranked as one of the 5 best cities to live in in Mexico, as published in the study “The Most Livable Cities of Mexico 2013” by the Strategic Communications Cabinet of the Federal Government. Hermosillo also ranked as the seventh most competitive city in the country according to the Mexican Institute for Competitiveness (IMCO) based on factors such as its economic diversification, geographical location, access to education, government, innovation and international relations, according to the urban combativity analysis released by that institution in 2016. The major manufacturing sector is automobiles, which was begun in the 1980s.

Hermosillo features a subtropical hot desert climate (BWh). Temperatures can reach 48 °C or 118.4 °F in the summer months, making it one of the hottest cities in the country.

The town of Bańamichi was settled in 1639 by Bartolome Castanos and Pedro Pantoja, Jesuit missionaries. The name comes from the Opata language and means ” where it gives to return the water”. Located in the Rio Sonora Valley, Banamichi is part of the original Camino Real and Mission trail that connected the region for centuries.

Community attractions include the Nuestro Senora de Loreto Temple , which was begun in the 17th century and retains it original structure with additions from the 1940s. The Hidalgo Plaza in the town center contains the Piedra Historica, an ancient petroglyph which scholars believe represents an irrigation map. The nearby parks of Bacachi and El Baceran allow visitors to enjoy the natural surroundings of this part of Mexico.

The principal economic activity in the area is agriculture including large cattle ranching. Other activities include manufacturing and small commercial business.

Located in the northwestern region of the Mexican state of Sonora, Caborca is both a city and a municipality (similar to a county in the U.S.), which extends from the urban area to the coast of the Sea of Cortez.

Although it is located in a region of high Sonoran desert that straddles the United States and Mexico, thanks to irrigation and natural wells Caborca has a strong agricultural base of products, mainly asparagus in the winter and grapes in the summer.

In addition to agriculture, much of Caborca’s economy is supported by the sale of prime beef that is raised in the area and various local industries.

There is much to see and experience here, from the coastal beach villages to a historic mission church, and thousands of rock art etchings – petroglyphs.

Caborca offers a unique opportunity to become familiar with life in Mexico, by traveling just a few hours from the border.

Puerto Penasco
Puerto Peñasco is a resort town located in Puerto Peñasco Municipality with a population of 62,177. Located 100 kilometres (62 mi) from the border with the U.S. state of Arizona. on the northern shores of the Sea of Cortez on the small strip of land that joins the Baja California Peninsula with the rest of Mexico.[2] The area is part of the Altar Desert, one of the driest and hottest areas of the larger Sonoran Desert.[3]

Since the late 1990s, there has been a push to develop the area for tourism. It is now one of the most important tourist destinations in northern Mexico. Puerto Peñasco is often called “Rocky Point” in English, and has been nicknamed “Arizona’s Beach” as it is the closest beach to cities such as Phoenix, Tucson, and Yuma.

Tourism and fishing are the most important economic activities for the city. Development to date includes over one hundred restaurants, forty-two hotels and motels, and fourteen RV facilities.[5] The new “Home Port del Mar de Cortés” (Sea of Cortez) cruise ship terminal is currently under construction between Sandy Beach and Cholla Bay (La Choya), northwest of the central city.

San Luis Rio Colorado
San Luis Río Colorado is the fourth-largest community in the state, and the municipality is also the fourth-largest in terms of population. Lying in the northwestern corner of the state of Sonora, the city marks the state border with Baja California. It also stands on the international border with the United States, adjacent to San Luis, Arizona.

A burgeoning manufacturing center and gateway to the Colorado River Delta, San Luis’ tourist attractions include the beaches of El Golfo de Santa Clara and the largest dune system in North America. San Luis also hosts several festivals during the year with the most prominent being the Fiesta Datil, celebrationg the date farming industry, and the Tierra Sonora celebrating the culture, biodiversity, cuisine and sports of the Sonoran Desert Region. San Luis also has hosted Sonora Rally every year since its incepetion and also hosts the Sonora Rally Schools.