A true Dakar style adventure, Sonora Rally, has become the premier cross-country rally event in North America. The five-day navigation rally provides the ultimate challenge between competitor, machine and terrain, testing navigation and off-road racing skills while being immersed into the beautiful and unique Sonoran landscape and culture.

The goal of Sonora Rally, along with the SR rally schools, has been to create a pathway for racers in North America to experience and learn about the rally raid discipline using their own vehicles and bikes. This approach has helped fuel the increase in North American racers arriving on the world stage.